In a world of "raw materials" or "commodities", dominated by yield and financial requirements, high-quality products deserve a different treatment, and pioneers must be supported in their efforts.

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AVPA tries to raise consumer and distributor awareness of the real value of agricultural production - provided the quality and effort that implies, distinguishes them from more standardized products. It therefore provides producers the means of genuine local and international recognition. It supports and organizes training and animation involved in the awakening of consumer interest and professional ability.

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Founded in 2005, AVPA is in constant contact with over 10,000 producers in 50 countries. It now has about 1000 active members on 5 continents, mainly farmers. Its Office (production, trade and gastronomy producers and practitioners), its Juries (technicians, chefs, taste professionals and Q-graders), the personalities who support it are all volunteers. Philippe Juglar is the President.