top of page
Blog


AVPA: Building global partnerships to promote the world of tea
In the tea industry, collaboration, knowledge exchange, and shared commitment to quality are essential for growth. The AVPA (Association...

Ksenia Hleap
Sep 302 min read


How to best use your AVPA medal?
This international distinction est bien plus qu'un simple trophée : elle reflète la qualité de votre production et le travail d'une...
Philippe Juglar
Jul 153 min read


Korean Tea Tasting at AVPA during the OFF Day of the Paris Tea Festival
As part of the OFF day of the Paris Tea Festival, AVPA had the pleasure of hosting an exceptional tasting of Korean teas in its offices,...

Ksenia Hleap
Jul 21 min read


Review of the Paris Tea Festival 2025: Two Days Celebrating the Art of Tea
Organized on the initiative of tea sommelier and festival founder María Kockmann, the Paris Tea Festival took place on June 14–15, 2025,...

Ksenia Hleap
Jul 21 min read


Cooperation Agreement between AVPA and the Hadong Tea & Bio Foundation: A Bridge between France and Korea through Tea
During the exceptional Korean tea tasting organized as part of the OFF day of the Paris Tea Festival, AVPA formalized an important...
Philippe Juglar
Jul 21 min read


Opening Evening of the 2025 Paris Tea Festival: A Summer Gathering Around Tea
Tea festival Paris AVPA Competition winner

Ksenia Hleap
Jul 21 min read


Valuing Exceptional Tea: The Key Role of Labels and Competitions
Conference at the Paris Tea Festival The global tea market is currently experiencing strong growth, driven by increasing demand for...
Philippe Juglar
Jul 22 min read


From the Earth to Excellence – AVPA celebrates exceptional producers from around the world
For over twenty years, the Agency for the Valorization of Agricultural Products – AVPA has been working to promote and recognize...

Ksenia Hleap
Jun 192 min read


The backstage of a tasting at the French Senate
On May 21, 2025, AVPA was welcomed at the French Senate by Senator Marie-Pierre Monier for a tasting of the award-winning olive oils from...

Ksenia Hleap
Jun 191 min read


Giving a voice to women in agriculture: an imperative for the future
During the tasting held at the French Senate on May 21, a rich and meaningful discussion took place between Senator Marie-Pierre Monier...

Ksenia Hleap
Jun 192 min read


Tastings wrapped up for the 5th AVPA Chocolate Competition, now on to the awards ceremony!
This Monday, June 16th, marks the end of the technical and gastronomic tastings for the fifth edition of our competition for...

Ksenia Hleap
Jun 171 min read


Why a Tea Festival in Paris ?
When the City of Light Blends Tradition and Innovation Over a Cup of Tea Paris. A name that evokes art, taste, and cultural encounters....
Philippe Juglar
May 203 min read


A Sensory Journey into the Heart of Taiwanese Teas
From May 5 to 9, 2025, an exceptional workshop took place in Taiwan, entirely dedicated to exploring the aromas of the country’s teas....

Carine Baudry
May 201 min read


Between Paris and Hadong, a Tea-Flavored Alliance
The collaboration between AVPA and the Korean Tea Society began in October 2024, thanks to the initiative of Maria Kockmann, a member of...

Ksenia Hleap
May 202 min read
AVPA Coffee Contest 2025: When Coffee Excellence Meets the Public
Each year, the International Contest for Coffees Roasted at Origin, organized by AVPA, highlights producers from around the world whose...
Philippe Juglar
May 123 min read
Ki’Xocolatl: The Excellence of Mexican Chocolate Recognized by AVPA
In the village of Ticul, in southern Yucatán, lies a hidden gem in the world of chocolate: Ki’Xocolatl, an artisanal chocolate maker born...
Philippe Juglar
Apr 282 min read


From Bean to Bar: Diogo Vaz, an AVPA Laureate in the Spotlight
On January 30, 2025, during TF1’s 8 p.m. news, a captivating report took viewers on a journey to the island of São Tomé and Príncipe and...
Philippe Juglar
Apr 182 min read
The Gastronomic Jury: In search of excellence
For over twenty years, the association has brought together producers, distributors, connoisseurs, and food enthusiasts to celebrate the...
Philippe Juglar
Apr 82 min read


A Festival Designed for Full Immersion in the World of Tea
While Paris is known for its love of wine and coffee, high-quality tea remains relatively discreet in the French gastronomic scene. With...
Philippe Juglar
Mar 212 min read


Our Gourmet Jury President Emmanuelle de Beauregard went to meet cocoa producers in El Salvador.
My trip to El Salvador The family farms I visited are perfect examples of a quality approach, combining innovative farming practices and...

Emmanuelle de Beauregard
Feb 92 min read


Empowering Cacao Heritage: A Journey of Training and Transformation in Comalcalco, Mexico
Comalcalco, Tabasco, in the south of Mexico – November 2024. Over three enriching days, I had the privilege of training a group of 30...

Chloé Doutre
Dec 22, 20242 min read


The wonder of the senses: Celebrating artisanal excellence with the AVPA in 2024
The richness of traditions, the value of local products made by hand, invite us to discover and marvel. For almost twenty years, the AVPA...
Philippe Juglar
Dec 12, 20242 min read


Breaking Barriers: Taiwanese Triumphs at the 2024 AVPA Awards in Taipei Expo
The 2024 AVPA (Agency for the Valorization of Agricultural Products) awards ceremony, hosted at the lively Taipei Expo, was a spectacular...
Philippe Juglar
Nov 19, 20242 min read


4th International Contest “Chocolates processed at origin» AVPA-Paris 2024
The 4th edition of the "Chocolates Processed at origin " International Contest AVPA-Paris 2024 confirmed its success with more than 170...
Philippe Juglar
Oct 31, 20242 min read


A Heartfelt Thank You to Our Remarkable Coffee hashtag#Gastronomic Jury! ✨☕
AVPA extends its deepest gratitude to the Gastronomic Jury for their invaluable contribution to the Coffees Roasted at Origin...
Philippe Juglar
Oct 24, 20242 min read


A heartfelt thank you to our Gastronomic Jury
A heartfelt thank you to the Gastronomic Jury for their dedication, time, and expertise during the 7th Teas of the World tasting and...
Philippe Juglar
Oct 22, 20241 min read


Come together lts celebrate at Salon du Chocolat in Paris
🌟 Producers, AVPA Juries, Members, and Friends! Join Us for a Special Celebration in Paris! 🌟 We are thrilled to invite you to a truly...
Philippe Juglar
Oct 22, 20242 min read


Join us at Equip Hotel for a Special Celebration in Paris!
🌍Dear Producers, AVPA Juries, Members, and Friends! Join Us at Equip Hotel for a Special #Celebration in Paris! 🌟🌍 We are delighted...
Philippe Juglar
Oct 22, 20242 min read


Empowering Global Agricultural Producers: AVPA Paris and NEOMA School Collaborate on Multicultural Management and Market Access
🌍 AVPA Paris is honored to have collaborated with Neoma Business School , Rouen, for a highly enriching session led by Nadya Mamet and...
Philippe Juglar
Oct 18, 20241 min read


🌍 The Journey Begins! 🌍
We are excited to announce that AVPA - Agence pour la Valorisation des Produits Agricoles , Paris has officially conducted the tasting...
Philippe Juglar
Oct 12, 20241 min read


☕ Exciting News from AVPA, Paris! ☕
We are thrilled to announce that the tasting and evaluation of coffee samples have officially begun for the 10th edition of the "Coffees...
Philippe Juglar
Oct 11, 20241 min read


AVPA Welcomes TBRS to the 2024 "Teas of the World" International Contest
We are honored to announce that the Tea and Beverage Research Station (TBRS) of Taiwan TBRS joined the tea tasting and evaluation process...
Philippe Juglar
Oct 9, 20242 min read


A meeting of revelation between Wuyistar, a tea-producing company from China, and AVPA
A meeting of revelation between Wuyistar, a tea-producing company in China, and the AVPA at the AVPA in Paris, organized by Sia...
Philippe Juglar
Jul 31, 20241 min read


Meeting with Laotian tea producers rewarded at the "Teas of the World" contest
On Wednesday, June 12, the AVPA hosted a tasting and meeting event with tea producers from Komaen, Laos, along with other stakeholders...
Philippe Juglar
Jun 13, 20242 min read


The discovery of the delicious AVPA winners
With its 600 members (producers, distributors and gastronomes) the AVPA, Agency for the Valorization of Agricultural Products knows how...

Ksenia Hleap
Jun 6, 20242 min read


Exploring the Fusion of Tea and Tourism: The Impact of the 20th Mengdingshan Tea and Tourism Festival in China
The 20th Mengdingshan Tea and Tourism Festival promotes the place of tea within tourism. Since the beginning of 2023 in China, the...

María KOCKMANN
May 16, 20242 min read


The true value of quality: Why Exceptional Coffees Must Be Sold at a High Price
Among widely accepted ideas is the principle that high-quality products sell for higher prices, sometimes significantly higher than...
Philippe Juglar
May 14, 20243 min read


An original mission: to create gastronomic dishes using AVPA award-winning products
On 25th of April 2024, AVPA had the pleasure to host Chef Virginie Legrand in its Parisian headquarters for an original mission: to...

Ksenia Hleap
May 7, 20244 min read


Lumbini Tea Valley
On Friday March 1, 2024, the AVPA (Agency for the Valorization of Agricultural Products) was delighted to welcome Lumbini Tea Valley,...
Philippe Juglar
Mar 4, 20242 min read


International Contest for "Chocolates processed at origin": our jury speaks about it
It was out of a passion for chocolate that dates back to my earliest childhood that I became a chocolatier, or the art of tasting. I have...
Philippe Juglar
Feb 12, 20242 min read


"Know the jury of the International Contest for "Chocolates Processed at Origin"
This year again, Chloé DOUTRE-ROUSSEL collaborates with AVPA for the 4th International Chocolate Processed at Origin Contest. Her...
Philippe Juglar
Feb 5, 20241 min read


"Chocolates Processed at Origin" International Contest: Get to know our jury".
AVPA is pleased to introduce Pascale Adeline, President of the Jury of «Chocolates with adjuvants and other additives» Pascale Adeline is...
Philippe Juglar
Feb 5, 20241 min read


We answer the questions that you do not dare ask us
In a FAQ, which means Frequently Asked Questions, the AVPA Team answers the questions that many of you ask us regularly. Why do a FAQ? We...

Ksenia Hleap
Jan 3, 20243 min read


Collaboration with the Agency of Rural Development and Soil and Water Conservation
Collaboration with the Agency of Rural Development and Soil and Water Conservation in Taiwan to promote and foster the relationship...
Philippe Juglar
Dec 12, 20233 min read


2023 Southern Oils and « World Edible Oils » 2024 contest
At the 21st "World Edible Oils" International Contest AVPA-Paris 2023, nearly 300 vegetable oils (olive, seeds, fruits and nuts, flavored...
Philippe Juglar
Nov 14, 20231 min read


A look back at the “Salon du Chocolat” 2023
The “Salon du Chocolat” in Paris is an annual event that highlights cocoa producers, chocolatiers, and chocolate enthusiasts that I am!...
Philippe Juglar
Nov 14, 20232 min read


The " Chocolates processed at Origin " at the Salon du Chocolat Paris 2023
Finally, 2023 will be the year of a sustained effort to improve the local and international visibility of the exceptional chocolatiers of...
Philippe Juglar
Nov 1, 20232 min read


The AVPA Teas of the World contest connects producers with buyers who rely on high-quality sourcing.
Tofillo Farm
Philippe Juglar
Oct 8, 20231 min read


Chocolatiers & Pâtissiers of the World
I am Christophe Bertrand, chocolatier manager of À la Reine Astrid, and also a member of the gastronomic jury of AVPA International...
Philippe Juglar
Oct 8, 20231 min read


Herbal Infusions have the wind in their sails
Infusions are synonymous with creativity for a «Lifestyle , so healthy» that has won the hearts of consumers. These herbal drinks have...

Ksenia Hleap
Jul 28, 20232 min read
bottom of page





