How to best use your AVPA medal?

This international distinction is much more than just a trophy: it reflects the quality of your production and the work of an entire team. It is therefore only natural to begin by thanking and including your employees and partners in this success. They are, in large part, the ones who made this achievement possible.

Enhance your professional environment

On a daily basis, you work closely with suppliers, banking partners, and local or regional institutions. All these players form your professional ecosystem. The AVPA medal represents strong external recognition, which reassures and strengthens this relationship of trust. Let them know. Tell them that their collaboration has contributed to obtaining such a distinction. This gesture strengthens your ties and improves your image.

A powerful commercial lever

From a commercial standpoint, this award is a real asset. It reassures your existing customers in their choice and can play a decisive role in negotiations with new prospects. It is tangible proof of your commitment to quality, a strong argument for those who are still hesitating. Integrate it into your sales pitch, highlight it during meetings or calls for tenders. It is an additional tool for persuasion.

Key actions to maximize the impact of your medal

Working with the local press

Local media outlets are often looking for inspiring stories to share, and your success is certainly one. A clear and concise press release, sent to the right contacts, can generate valuable media coverage. Local audiences are often receptive to achievements in their region, which amplifies your message.

Organize an awards ceremony

Whether held on your own premises or at a symbolic public venue, a ceremony is an excellent opportunity to celebrate your award with your teams, partners, customers, and local officials. It is a unifying moment, ideal for communication and improving your brand image. An AVPA representative can also be present to reinforce the impact of the medal presentation. It may also be interesting to organize a joint ceremony with other producers from the same region. This reinforces regional identity and creates a powerful collective dynamic.

Highlight the medal in all your communications

Display your AVPA medal wherever relevant: in your sales brochures, on your website, on your packaging, at trade shows, in your business correspondence, and more. The more visible it is, the more effectively it works as a marker of quality.

It is important to note that the official use of the medal logo and associated certificates requires the signing of a license agreement with AVPA. Contact us by email: contact@avpa.fr

The AVPA medal is much more than a symbolic award. It is a strategic opportunity, a powerful communication tool, and a confidence booster for everyone around you: employees, partners, customers, and prospects. Now it's your turn to make it shine!

Click here to watch the explanatory video: How to use the AVPA medal?

The importance of recognition

Recognition plays a vital role in the agricultural sector. Not only does it reward the hard work of producers, but it also contributes to the growth of the entire industry. By highlighting your successes, you inspire other producers to strive for excellence. This creates a culture of quality that benefits everyone.

Building lasting relationships

The relationships you build with your partners and customers are crucial to your success. By sharing your successes, you strengthen these ties. This can lead to future collaborations and business opportunities. Open and regular communication is essential to maintaining these relationships.

Conclusion

In short, the AVPA medal is a symbol of quality and commitment. It offers you invaluable opportunities to showcase your work and that of your employees. By integrating this distinction into your business strategy and highlighting it in your communications, you can strengthen your position in the market. Now is the time to shine a light on your excellence and share your success with the world.