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Where Fine Grocery Shines at Its Best
Since 2009, Gourmet Selection has had the good sense to bring together a rich and diverse sector – producers, manufacturers, distributors, retailers, and local shopkeepers – to offer the largest showcase of fine grocery products. A major tricolor fair for quality grocery, Gourmet Selection is the must-attend event to explore today’s and tomorrow’s trends, both locally and internationally. Over two days, more than 300 exhibitors and 5,300 professional visitors come together to

Ksenia Hleap
May 41 min read


Origin Coffee Roasting: Podcast with Philippe Juglar
In this new episode of our podcast, Philippe Juglar, President of AVPA, takes us to the heart of the history of coffee in Europe and the first competitions organized by our agency. With passion and clarity, he shares our unique approach: “giving everyone the opportunity to be heard”, whether they are producers, judges, or coffee enthusiasts. Philippe also explains how we select our juries to ensure evaluations that are both fair and rigorous, highlighting our commitment to qu

Ksenia Hleap
May 41 min read


From São Tomé and Príncipe to the AVPA: vanilla at the heart of an international project
When a vanilla variety captures the attention of an expert jury, an entire industry can reinvent itself. The story of São Tomé and Príncipe illustrates how recognition can become the starting point for international ambition In 2021, Juliette Dohar discovered the AVPA (Agency for the Valorization of Agricultural Products) and presented her organic vanilla production from São Tomé and Príncipe to a particularly demanding panel of experts. The award she received, a Gourmet Meda

Ksenia Hleap
May 42 min read


Celebrating Excellence in Olive Oils – AVPA 2026 Gastronomic Jury
On April 13th and 14th, AVPA – Agency for the Valorization of Agricultural Products had the pleasure of hosting the gastronomic jury sessions of the International World Edible Oils Contest , dedicated to olive oils. Over the course of these two days, four tasting sessions were conducted by oil specialist Paz Figares Mignot , in full accordance with the rigorous AVPA tasting protocol. Prior to these sessions, all samples submitted for the 2026 edition — more than 200 oils — un

Ksenia Hleap
Apr 152 min read


Lifting the Mist: A Look Back at a Masterclass Dedicated to Oriental Beauty
On March 27 and 28, 2026, in Paris, a series of three sessions was held, entirely dedicated to one of the most fascinating—and most misunderstood—teas: Oriental Beauty. Organized by Anton Tourtier in collaboration with the Agency for the Valorization of Agricultural Products (AVPA) and the Tea and Beverage Research Station, this masterclass offered a rare approach: moving beyond storytelling to reach true understanding. A tea between myth and reality Oriental Beauty is one

Ksenia Hleap
Apr 73 min read


Virginie Legrand: Culinary Art as a Language of the Heart
Virginie Legrand is a self-taught chef with a unique journey. Twelve years ago, she chose to reinvent herself and left secondary education, where she passionately taught literature and German, to answer a more intimate call: the world of gastronomy. Driven by a deep culinary passion for over twenty years, Virginie now creates tailor-made gastronomic experiences for her clients. Each creation is conceived as a dialogue between their sensibilities, her creativity, and a strict

Ksenia Hleap
Dec 18, 20252 min read


Sweetness without Sugar: Explore Sugar-Free Formulas, the new book by Elena Kalmykova
The sugar-free trend has become one of the most dynamic directions in contemporary gastronomy, embraced by chefs, chocolatiers, and producers who wish to innovate responsibly and reach a broader audience. Working without sugar is not just about reducing sweetness—it’s about mastering the texture, structure, and balance of recipes. Elena Kalmykova , pastry chef and consultant with five years of experience in Michelin-starred restaurants in Paris and a member of our Gastronomic

Ksenia Hleap
Nov 14, 20251 min read


When virtue tastes like cocoa
There’s something deliciously paradoxical about the way some European chocolatiers talk about cocoa: always with warmth, yet rarely without condescension. They speak of “ meeting the producers ,” of “ highlighting the terroirs ,” and, of course, of the “ social impact ” of their chocolate bars. Their words smell of vanilla, but their rhetoric leaves a faint aftertaste of colonial paternalism. These new missionaries of chocolate set off, linen shirts and tender smiles at the r
Philippe Juglar
Nov 14, 20252 min read


Tasting Levêlez’s Award-Winning Chocolates – Honored at the AVPA ‘Chocolates Processed at Origin’ International Contest, Paris 2025
AVPA – Paris, october 30th, 2025 AVPA wishes to extend its sincere thanks to all participants who contributed to the success of this exclusive tasting event, dedicated to Levêlez chocolates — winners of the AVPA ‘Chocolats du Monde’ International Contest, Paris 2025. We would like to warmy thank Mrs Sylvia Guedez and her husband , who travelled all the way from Mexico , for the inspiring presentation of their exceptional creations. Their passion, craftsmanship, and commitm

Ksenia Hleap
Nov 13, 20252 min read


AVPA: Building global partnerships to promote the world of tea
In the tea industry, collaboration, knowledge exchange, and shared commitment to quality are essential for growth. The AVPA (Association...

Ksenia Hleap
Sep 30, 20252 min read


How to best use your AVPA medal?
This international distinction is much more than just a trophy: it reflects the quality of your production and the work of an entire team. It is therefore only natural to begin by thanking and including your employees and partners in this success. They are, in large part, the ones who made this achievement possible. Enhance your professional environment On a daily basis, you work closely with suppliers, banking partners, and local or regional institutions. All these players f
Philippe Juglar
Jul 15, 20253 min read


Korean Tea Tasting at AVPA during the OFF Day of the Paris Tea Festival
As part of the OFF day of the Paris Tea Festival, AVPA had the pleasure of hosting an exceptional tasting of Korean teas in its offices,...

Ksenia Hleap
Jul 2, 20251 min read


Review of the Paris Tea Festival 2025: Two Days Celebrating the Art of Tea
Organized on the initiative of tea sommelier and festival founder María Kockmann, the Paris Tea Festival took place on June 14–15, 2025,...

Ksenia Hleap
Jul 2, 20251 min read


Cooperation Agreement between AVPA and the Hadong Tea & Bio Foundation: A Bridge between France and Korea through Tea
During the exceptional Korean tea tasting organized as part of the OFF day of the Paris Tea Festival, AVPA formalized an important...
Philippe Juglar
Jul 2, 20251 min read


Opening Evening of the 2025 Paris Tea Festival: A Summer Gathering Around Tea
Tea festival Paris AVPA Competition winner

Ksenia Hleap
Jul 2, 20251 min read


Valuing Exceptional Tea: The Key Role of Labels and Competitions
Conference at the Paris Tea Festival The global tea market is currently experiencing strong growth, driven by increasing demand for...
Philippe Juglar
Jul 2, 20252 min read


From the Earth to Excellence – AVPA celebrates exceptional producers from around the world
For over twenty years, the Agency for the Valorization of Agricultural Products – AVPA has been working to promote and recognize...

Ksenia Hleap
Jun 19, 20252 min read


The backstage of a tasting at the French Senate
On May 21, 2025, AVPA was welcomed at the French Senate by Senator Marie-Pierre Monier for a tasting of the award-winning olive oils from...

Ksenia Hleap
Jun 19, 20251 min read


Giving a voice to women in agriculture: an imperative for the future
During the tasting held at the French Senate on May 21, a rich and meaningful discussion took place between Senator Marie-Pierre Monier...

Ksenia Hleap
Jun 19, 20252 min read


Tastings wrapped up for the 5th AVPA Chocolate Competition, now on to the awards ceremony!
This Monday, June 16th, marks the end of the technical and gastronomic tastings for the fifth edition of our competition for...

Ksenia Hleap
Jun 17, 20251 min read


Why a Tea Festival in Paris ?
When the City of Light Blends Tradition and Innovation Over a Cup of Tea Paris. A name that evokes art, taste, and cultural encounters....
Philippe Juglar
May 20, 20253 min read


A Sensory Journey into the Heart of Taiwanese Teas
From May 5 to 9, 2025, an exceptional workshop took place in Taiwan, entirely dedicated to exploring the aromas of the country’s teas....

Carine Baudry
May 20, 20251 min read


Between Paris and Hadong, a Tea-Flavored Alliance
The collaboration between AVPA and the Korean Tea Society began in October 2024, thanks to the initiative of Maria Kockmann, a member of...

Ksenia Hleap
May 20, 20252 min read
AVPA Coffee Contest 2025: When Coffee Excellence Meets the Public
Each year, the International Contest for Coffees Roasted at Origin, organized by AVPA, highlights producers from around the world whose...
Philippe Juglar
May 12, 20253 min read
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