Origin Coffee Roasting: Podcast with Philippe Juglar
- Ksenia Hleap

- May 4
- 1 min read
In this new episode of our podcast, Philippe Juglar, President of AVPA, takes us to the heart of the history of coffee in Europe and the first competitions organized by our agency. With passion and clarity, he shares our unique approach: “giving everyone the opportunity to be heard”, whether they are producers, judges, or coffee enthusiasts.
Philippe also explains how we select our juries to ensure evaluations that are both fair and rigorous, highlighting our commitment to quality, transparency, and the promotion of local expertise.
Beyond coffee, this episode offers insight into how AVPA works to support the local processing and valorization of a wide range of agricultural products: oils, chocolate, tea… a true journey through flavors and sustainable initiatives.
🎧 Listen to the episode and discover how AVPA supports producers while showcasing the talents and flavors of our regions.





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