Finally, 2023 will be the year of a sustained effort to improve the local and international visibility of the exceptional chocolatiers of our Federation. What better showcase than the Salon du Chocolat for such a consecration? What other forum for the recognition of the new trends and innovations that the chocolates created at the origin arouse the curiosity of our enthusiasts? The AVPA's presence at the Salon du Chocolat is therefore the culmination of a series of commercial and marketing actions undertaken over the last 3 years.
The 3rd edition of the international contest "Chocolates processed at origin" AVPA-Paris 2023 confirmed its success with more than 150 participating chocolates. Through its methodology, the AVPA promotes the recognition of the work of the producer by only accepting finished products made under the responsibility of the producer.
More than twenty cocoa producing countries from Africa, America and Asia participated. Some of the candidates are cocoa farmers who transform their cocoa into chocolate, while others are local chocolatiers who have been able to organise a network of cooperation with the planters of their country in order to offer chocolates of excellence on their national and international markets.
The "Chocolates elaborated at the origin" contest is a meeting point where the jurors appreciate the diversity of origins, tastes and creativity of the chocolatiers in the choice of their ingredients. Based on their experience, the jurors group the samples by organoleptic family, order and taste them in a fair way and then classify them according to a specific methodology. It should be noted that the quality of the chocolates presented has continued to improve, particularly in terms of balance and texture.
This year, 69 medals were awarded, including 10 Gourmet Gold (Côte d'Ivoire, Grenada, Madagascar, Peru, São Tomé and Príncipe, Thailand and Taiwan), 13 Gourmet Silver (Côte d'Ivoire, Indonesia, Madagascar, Malaysia, Peru, São Tomé and Príncipe), 17 Gourmet Bronze (Côte d'Ivoire, Grenada, Indonesia, Madagascar, Mexico, Uganda, Panama, Peru, São Tomé and Príncipe) and 29 Gourmet Diplomas.