The sugar-free trend has become one of the most dynamic directions in contemporary gastronomy, embraced by chefs, chocolatiers, and producers who wish to innovate responsibly and reach a broader audience. Working without sugar is not just about reducing sweetness—it’s about mastering the texture, structure, and balance of recipes. Elena Kalmykova , pastry chef and consultant with five years of experience in Michelin-starred restaurants in Paris and a member of our Gastronomic

There’s something deliciously paradoxical about the way some European chocolatiers talk about cocoa: always with warmth, yet rarely without condescension. They speak of “ meeting the producers ,” of “ highlighting the terroirs ,” and, of course, of the “ social impact ” of their chocolate bars. Their words smell of vanilla, but their rhetoric leaves a faint aftertaste of colonial paternalism. These new missionaries of chocolate set off, linen shirts and tender smiles at the r

AVPA – Paris, october 30th, 2025 AVPA wishes to extend its sincere thanks to all participants who contributed to the success of this exclusive tasting event, dedicated to Levêlez chocolates — winners of the AVPA ‘Chocolats du Monde’ International Contest, Paris 2025. We would like to warmy thank Mrs Sylvia Guedez and her husband , who travelled all the way from Mexico , for the inspiring presentation of their exceptional creations. Their passion, craftsmanship, and commitm

In the tea industry, collaboration, knowledge exchange, and shared commitment to quality are essential for growth. The AVPA (Association...

This international distinction is much more than just a trophy: it reflects the quality of your production and the work of an entire team. It is therefore only natural to begin by thanking and including your employees and partners in this success. They are, in large part, the ones who made this achievement possible. Enhance your professional environment On a daily basis, you work closely with suppliers, banking partners, and local or regional institutions. All these players f

As part of the OFF day of the Paris Tea Festival, AVPA had the pleasure of hosting an exceptional tasting of Korean teas in its offices,...

Organized on the initiative of tea sommelier and festival founder María Kockmann, the Paris Tea Festival took place on June 14–15, 2025,...

During the exceptional Korean tea tasting organized as part of the OFF day of the Paris Tea Festival, AVPA formalized an important...

Tea festival Paris AVPA Competition winner